Work
These pages document the problem, what I was responsible for, the system behind the interface, and what is live, in beta or still being built.
Kids · Active play · Product ecosystem
Live app and websites · Partner program in US beta
A co-founded mobile product that turns screen time into short movement, mission and MindPlay experiences—with parent flows, subscriptions, analytics, localized websites and partner infrastructure around it.
My role: Co-founder · Product builder · Technical lead
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Delivery operations · Customer and driver journeys
Platform live · Driver app in release preparation / staging
A connected delivery system spanning customer booking, pricing, payment handoff, operations, live courier tracking, proof of delivery and an iOS-first driver workflow for the road.
My role: Principal system architect · End-to-end product, UX and engineering
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Human-approved automation · Lead intelligence
Beta in staging · Production customer traffic disabled
An independent R&D system that ingests social engagement, classifies intent, prepares reply suggestions and routes qualified leads—while structurally requiring explicit human approval before any reply can be published.
My role: Product architecture · Full-stack development · Safety design
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Learning platform · Protected student content
In development · Not yet complete
A Hebrew teaching platform with public program pages, registration, protected student workspaces, structured lesson access and administrator foundations.
My role: Product planning · UX · Full-stack implementation
See the workMore verified work
Some work deserves a complete case study; other projects are recorded here with their current scope and status.
US beta
Partner landing pages, referral journeys, app-install handoff, attribution and commission workflow foundations.
Live ecommerce work
An ecommerce business Tal and Sivan built from scratch and operate together, spanning its Shopify storefront, Hebrew product structure, customer journeys, loyalty, analytics and paid-media infrastructure.
Completed ecommerce work
Tal contributed behind the scenes through SEO, automation and packshots for new products.
The new Shopify website and design are the work of the talented Jonathan Siag from Seder Studio, who deserves full credit for them.
Start with the problem
You do not need a finished brief. Tell me what is unclear, disconnected, slow, or ready to become something real.
You speak directly with me. I use your details only to reply to this enquiry.
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